SEO-friendly URLs - get everyone involved with a fun and effective SEO step

To really set the note for the SEO project, you should involve as many people as possible as early as possible in the project. And why not do this with an effective SEO initiative, that will almost immediately show improved results?

Most sites don't have SEO-friendly URLs, and this is a good way to start the project.

After defining the goals, search phrases and success criterias, you give the programmer an assignment to
a) rewrite the current URLs to SEO-friendly URLs. This assignment should also include the mandatory 301 redirects
b) write a robots.txt file
c) generate a sitemap.xml and/or sitemap.txt and submit these to Google Webmasters Tools and Yahoo.