Install web statistics before your SEO begins

Measuring traffic is a keyword in any SEO project. Well, measuring in general is the only way to determine if the SEO project turns out as a success or a complete disaster.

As an SEO consultant, your first job is to persuade the client to install a web statistics tool. Use Google Analytics, and be sure to get access to the entire web statistics, not only certain reports.

This gives you figures for the "before-site", statistics which show how little traffic the site had, compared to the traffic the SEO work generates. This is a unique success factor which will look good in your final report to your client.